Weight Loss Challenge Marketing Program
Our Challenge marketing program is a tool that allows you to attract new members by posting an Ads on Google and social media sites about your weight loss program and challenge.
We provide a link for your ads that open a landing page with stories about the effectiveness of your weight loss program. Each story includes a hyperlink that opens a second landing page about your weight loss challenge. The challenge allows anyone interested in losing weight to pay a discounted fee to try your program for one of six challenge periods lasting between 21-days and 12-weeks. Challengers are entitled to three group training sessions a week, Core-22 with one-month of supplements, and use of the club as a member.
If they are interested, we ask them to schedule a 30-minute orientation to tour your club, learn how the program works, and find out how they can get it all free. To get it free, they must exercise for 45-minutes three days a week, follow the nutritional program as best they can, and provide a photo and success story we can promote when the challenge is over. In return, your staff will do everything necessary to make sure the challenge works for them and the cost of the challenge will be apply toward a membership that allows them to continue losing weight with your help.
Take a few minutes and look over each segment below to learn the details about how this program works.
1. GROW YOUR MEMBERSHIP
Your community is looking for a weight loss solution.
75% of the people living and working around your club are overweight, frustrated with traditional weight loss programs, and constantly searching for a weight loss program that will work for them.
The combination of your Core-22 and exercise programs can provide them with 100% of the solution they have been searching for.
2. WHY DO WE CALL IT A CHALLENGE?
They Try the Program and Get it Free.
To get the challenge free, they need to exercise three days a week, apply the core principles as best they can, and when it's over, they must provide a photo and success story we can use to promote their success.
In just a two to three weeks they should achieve better results than they ever thought possible and be happy to use their credit join the club and continue losing weight.
3. WHY DO WE MAKE THE CHALLENGE FREE?
A Free Weight Loss Challenge Gets Attention.
Advertising a weight loss program for a fee, no matter the cost, will not generate nearly the response as a free weight loss challenge.
Pay-per-click ads allow you to limit your reach to individuals who want to lose weight within your area so you only pay for clicks that can lead to new members. If you offer a Free Weight Loss Challenge, people will click on your ad, learn about your amazing program, and want find out how they can try it free.
4. LANDING PAGES THAT GENERATE INTEREST
People Want to Believe Your Program Will Work for Them.
We present the reasons your program is different and testimonials as evidence the program works. As soon as they become interested, there are hyperlinks to a page that explains how they can take a challenge that makes it easy for them to tour you facility, learn why the program works, and get it all free.
5. LANDING PAGES THAT GENERATE APPOINTMENTS
Present Compelling Reasons to Learn More
Our landing pages explain how your program combines exercise, education, daily feedback, social support, and nutrients to boost metabolism, reduce hunger, and provide the vital elements of a complete program. Potential challengers will immediately realize your program is unlike anything they have seen had before.
We present testimonials as evidence the program works, and ask them to schedule an appointment to visit the club and learn how they can get it all free.
5. MAKING THEIR NEXT STEP FREE AND EASY
They Will Schedule an Orientation Appointment
The goal of the landing page is to schedule a 30-45 minute orientation appointment. When someone clicks the Register Now button from the landing page, it opens a form where they choose one of the available dates and times.
They receive an immediate conformation text with appointment details. This also we have a mobile number so we can send followup text reminders the day of, and the day before, their appointment.
6. YOU CONTROL THE SCHEDULE
Set Your Schedule and Which Staff to Notify
Your Core-22 administrative portal allows you to set the days and times you want to schedule appointments. You can change the schedule at any time and it updates immediately.
You can also set specific dates to skip, e.g. holidays, and you can decide which staff to notify as each new appointment is scheduled.
7. TRACK APPOINTMENTS
Track the Dates and Times of Appointments.
View and track current appointments and those that were cancelled or rescheduled.
Although we send them challengers a reminder text the day before and the day of their appointment, staff should also call the day before to introduce themselves. This puts the person at ease, makes a great first-impression, and increases the chances they keep the appointment.
8. THE ORIENTATION
Get Them Excited about Your Club and Core-22.
Use the orientation to tour the club, share success stories, introduce them to members using your program, and explain why your weight loss program will work when every other program hasn't worked for them.
When they realize that your approach is like nothing they have tried before, they will be excited to start.
9. CHARGE FOR THE CHALLENGE
Free if Your Beat the Challenge.
If you show a potential challenger success stories, introduce them to others already achieving success, and they understand why the program works so well, they will want to try it.
Tell them what they get, what it costs, the available discounts, and explain that if they work out at least three times a week for the duration of the challenge, the entire cost of the challenge will be applied to a training-membership that allows them to continue.
10. DELIVER A GREAT EXPEREINCE
Make the Experience So Enjoyable, They Want More.
Challengers will love the results they see in just a few weeks. If they also connect with your staff and enjoy working out in a group, what better time to ask them to join.
They will want a membership that allows them to continue with group training similar to what they have been doing to lose weight.
When you add a credit equal to the cost of the challenge, it becomes almost impossible to decline your offer to join.
