The Core-22 Challenge Program

Health/Fitness Clubs

This is a program that will provide all the tools necessary to market a 21-day, 30-day, 6 or 12-week, weight loss challenge. We hope you will use it to promote your weight loss program and grow your membership.

The program makes an offer to use your club, participate in three group training classes/week, and includes core-22 with a subscription. It explains that there is an orientation process that includes a discussion about how you help members lose weight at your facility. It should not be a surprise for anyone to hear that weight loss is part exercise and part nutrition. That discussion makes sense.

Landing Page

The program includes a landing page that explains the challenge, what the challenge includes, and a tool to make it easy for the user to schedule a 45 minute appointment to tour the club, set their three time a week schedule, and to discuss adding a nutritional component.  This is mentioned in the video on the landing page, in the thank you page they get when they register, and again in the certificate we email that tells them what the challenge includes, date and time.

(Optional hook) Three weeks in when they are excited about their results you can offer them a discount equal to the cost of the program that can only be used for a training membership. Your salesperson can tell them about the discount when they pitch the core-22 program.

Conformation and Reminder Texts

As soon as someone chooses a time and date and submits their choice, we thanks them for scheduling an orientation appointment, tell them what to expect at the orientation. We also send them a text to confirm their mobile number (because we will use it to remind them a day before their the appointment), and so they have the address, date and time on their phone.

Setting The Orientation Schedule is Easy - We created a page that allows you to set the available times and days to accept these appointments. You can set dates you want to skip in case you know of dates that you would rather skip appointments. You can also list the emails of staff if you want them alerted every time an appointment is made. You can change the schedule and edit emails at any time from this page.

The Plan Behind the Challenge

75% of the population is looking for a way to lose weight. If you offer them a way to test out your weight loss program, they will respond.

The goal is to show how enjoyable, effective, and rewarding it can be to lose weight with your help so they want to continue. The most cost-efficient way to do this is with group training classes run by trainers that know the goal is to show them it can be fun to belong to the club.

Followup Surveys

We will text participants after their orientation and at the end of their six weeks to learn about their experience. We will share that information with you.

Placing Paid Advertisements

We will place ads for you so you decide how much to spend each month to drive traffic to your location. If you would rather place the ads yourself, we will provide you with the links that will take users to your version of our landing page.